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“I Heard It Through the Grapevine” is a song written by Norman Whitfield and Barrett Strong for Motown Records in 1966, and made famous by Marvin Gaye in a single released in October 1968 on Motown’s Tamla label. Originally recorded by Smokey Robinson & the Miracles in 1966, that version was rejected by Motown owner Berry Gordy, who told Whitfield and Strong to make it stronger. After recording the song with Marvin Gaye in 1967, which Gordy also rejected, Whitfield produced a version with Gladys Knight & the Pips, which Gordy agreed to release as a single in September 1967, and which went to number two in the Billboard chart. The Marvin Gaye version was placed on his 1968 album In the Groove, where it gained the attention of radio disc jockeys, and Gordy finally agreed to its release as a single in October 1968, when it went to the top of the Billboard Pop Singles chart for seven weeks from December 1968 to January 1969 and became for a time the biggest hit single on the Motown label. The Gaye recording has since become acclaimed a soul classic, and in 2004, it was placed on the Rolling Stone list of The 500 Greatest Songs of All Time. On the commemorative 50th Anniversary of the Billboard Hot 100 issue of Billboard magazine in June 2008, Marvin Gaye’s “Grapevine” was ranked 65th. It was also inducted to the Grammy Hall of Fame for “historical, artistic and significant” value. In addition to being released several times by Motown artists, the song has been covered by a range of musicians including Creedence Clearwater Revival, who made an eleven-minute interpretation for their 1970 album, Cosmo’s Factory; and has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version: the 1985 Levi’s commercial, “Launderette”, featuring male model Nick Kamen, and the 1986 California raisins promotion with Buddy Miles as the singer for the clay animation group The California Raisins.